Going Social: #GQFORGAP

Photo Credit: www.CoolHunting.com

Cool Hunting, an incredibly creative digital destination, reports that in order to “…mark the launch of the 2013 Best New Menswear Designers collaboration collection with GQ, Gap called on some of the video network Vine’s top users to spread the word in their own unique styles.” Gap’s Director of Global Digital and Social Media, Rachel Tipograph, shares why people respond better to content that doesn’t feel like an advertisement. CLICK below now to read all about this exciting brand collaboration!