[Photo Credits: www.FashionMetric.com]

Our July collaborator, Fashion Metric, is receiving an exciting digital makeover today. And, we’re bringing you the exclusive story directly from the creative visionaries behind Fashion Metric. From more personalization to a revamped look, here’s what you need to know about the new FashionMetric.com!

Curated By: Daina & Morgan Linton

Today, we’re very excited to début the next version of the Fashion Metric platform. Fashion Metric is the Pandora of Menswear, and we’re starting with what men around the world have told us they have the most trouble with – dress shirts. Customers provide very basic information about their favorite dress shirt, and we curate a selection of shirts that fit their body and match their personal style. We are working with emerging designers and brands that you can’t find on mega sites like Amazon or at your local department store. We like to think of Fashion Metric as the brand discovery engine, where fit has been taken out of the equation so that shoppers can browse based on style.

The next iteration of our platform represents our commitment to evolving Fashion Metric to the best discovery experience possible. Here are some of the great features our customers will enjoy:


- Like something but can’t decide whether to make the purchase? Add it to your wishlist and come back to it later, or share it with friends and get their opinion.

- Can’t decide between two or more items? Easily compare items side-by-side with our new comparison engine.

- You can now view recommended items based on what you’re currently viewing, so that you can discover new brands, styles and accessories.

- It is now easier than ever to share your favorite Fashion Metric picks on Facebook, Twitter and Pinterest.


We’ve added more brands to our discovery engine. Our Fit Technology connects you with the best brands to fit your body type and to match your style.


Our Fit Technology enables you to buy clothes online with the confidence that what you buy will actually fit. If you’re not satisfied with the fit, no problem! Rest assured, you can return your shirt at no cost to you, and we’ll give you a full refund, or replace it with a shirt that fits just the way you like.


Customers asked, and we delivered! Fashion Metric will be adding accessories to the site! We have started with socks, and offer a unique selection of socks from one of the hottest new men’s sock companies in the US: Soxfords.


- We’ve added an account login and management system for you so that you can track your account details and your orders with ease.

- We now accept the full compliment of payment methods, including Visa, Mastercard, American Express, Discover and PayPal.


We’ve grown up since our early days, and our site reflects that. The new look is indicative of our personality: sophisticated and dapper with a touch of that Sunday afternoon feeling you wish would never end. Soak it in, browse with ease and buy clothes online that match your style, are within your price range and finally fit you just the way you like.

And, we’re not stopping here! We are already working hard on the next set of improvements to make the Fashion Metric brand discovery and shopping experience even better!