WEAR TO CLICK

FRESH FLORALS

W2C EDITOR — Wed, 22 May 2013 11:00:58 +0000

[Photo Credits: www.FashionOlive.Tumblr.com]

Fashion Olive is a blog space filled with inspiration. With Spring 2013 in full bloom, we felt compelled to direct you to the various images on the site incorporating beautiful florals. CLICK below to decide which images you’re most inspired by!

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MEET ARMANI’S NIECE

W2C EDITOR — Wed, 22 May 2013 11:00:30 +0000

[Photo Credits: www.LATimes.com]

Since founding his company in Milan in 1975, Giorgio Armani has had an extraordinary influence on fashion. However, the Los Angeles Times reports that, “increasingly, it’s not the 78-year-old taut and tanned Giorgio who is the public face of his multibillion-dollar brand but his 43-year-old niece, Roberta Armani.” CLICK below to get acquainted with the talented Roberta Armani and her undeniable star power!

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FASHION METRIC: BTS

W2C EDITOR — Wed, 22 May 2013 11:00:20 +0000

[Photo Credits: www.FashionMetric.com]

Our SHOP + CLICK collaborator, Fashion Metric (FM), takes you behind the scenes of their recent photo shoot, featuring the latest shirts to hit their site. Check out the new styles by Second Button and by FM’s latest design partner, Jenny Schwarz. CLICK below now to get an exclusive look!

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SUIT UP FOR SUMMER

W2C EDITOR — Mon, 20 May 2013 11:00:36 +0000

[Photo Credits: www.TailoredRepublic.com]

Gentlemen, staying cool for Summer 2013 has never been so simple! Tailored Republic’s Light Grey Suit is the perfect choice for the new season. CLICK below now to shop and customize this effortlessly dapper suit style!

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STRIKE A POSE

W2C EDITOR — Mon, 20 May 2013 11:00:30 +0000

[Photo Credits: www.Pose.com via www.WhoWhatWear.com]

One of our favorite collaborators, Pose.com, recently partnered with Who What Wear on a street style slideshow certainly worth browsing. The collection of photos features everyday “real girls” who possess standout style. CLICK below to be inspired by these real-life notable tastemakers!

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“PAJAMA STYLE”

W2C EDITOR — Fri, 17 May 2013 11:00:07 +0000

[Photo Credit: www.AllThePrettyBirds.Blogspot.com]

We at WEAR to CLICK are all about bloggers featuring bloggers. Recently, Tamu McPherson of All The Pretty Birds featured a gorgeous street style moment spotlighting Rei Shito, the street style photographer and blogger behind STYLE from TOKYO. CLICK below now to view this truly sweet shot of Rei!

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FIT FOR THE DERBY

W2C EDITOR — Fri, 17 May 2013 11:00:05 +0000

[Photo Credit: www.Esquire.com]

Esquire.com deems seersucker the quintessential men’s fabric choice for any Derby soiree. CLICK below now for a little lesson about this warm-weather textured textile, and find out why it’s called the cloth of milk and sugar!

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TAKE A LOOK

W2C EDITOR — Wed, 15 May 2013 11:00:56 +0000

[Photo Credit: www.TailoredRepublic.com]

LA-based, Tailored Republic, is in the business of crafting incredible custom men’s suits. From empowering the ambitious man to promoting style with affordability, Tailored Republic professes that, “…dressing well is not about being somebody that you are not, it is about being the best version of you.” CLICK below now to view Tailored Republic’s lookbook in its entirety!

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INSIDE FASHION METRIC

W2C EDITOR — Wed, 15 May 2013 11:00:53 +0000

[Photo Credit: Courtesy of Fashion Metric]

Fashion Metric

Morgan & Daina Linton, Co-Founders – Fashion Metric

Meet our INSIDER CLICKS feature: the talented duo behind Fashion Metric!

INDUSTRY BIO.

Fashion Metric is the “Pandora of Menswear,” with a primary focus on dress shirts. Just like Pandora, where users enter their favorite song to find more songs like it, at Fashion Metric, you enter your favorite shirt to find more shirts that fit your body and match your style. We connect men with amazing independent designers from around the globe to enable brand discovery. Our proprietary fit technology takes fit out of the equation so that men can shop based on style, knowing that what they buy will fit just like their favorite brand.

INSIDER FACTS.

FACT: The Founders of Fashion Metric, Morgan and Daina Linton, are a husband and wife team who quit their day jobs to work on Fashion Metric, full-time.
FACT: They are both obsessed with the fusion of fashion and technology.
FACT: Morgan and Daina both love working outside, and still do so every single day in Marina del Rey.

INSIDER Q & A.

W2C: Why did you decide to focus on men’s fashion?
FM: Before Daina started the company, she spent time talking with shoppers in stores all over Los Angeles. She was looking for a big, juicy problem in fashion. After talking to hundreds of shoppers, she found that men, in particular, had a big problem: they wanted to shop online, but they didn’t like ultimately trying things on and returning them. They also wanted to discover new brands, but were afraid to try them online because they didn’t know how they would fit. With the problem validated, Daina started Fashion Metric to find the solution.

W2C: What is the most exciting project or collaboration you have been a part of?
FM: We had the chance to be included in an amazing Thrillist campaign as part of a promotion run by our first design partner, Second Button. We helped Second Button expand their reach beyond New York City, and helped process hundreds of shirt orders in a few weeks.

W2C: What are some of your favorite emerging menswear designers?
FM: We are big fans of Second Button. They make amazing shirts, and pay attention to the little details, which is a big deal for us! Coeur, in London, is one of the most unique and passionate labels we’ve had the opportunity to work with. Peter Jeun Ho Tsang, Coeur’s designer, has infused his personality into the clothes, and he has an incredible dedication to quality. Some of the shirts from Coeur are so unique that we almost want to frame them rather than wear them! We also absolutely love Bonobos. They understand guys and fit, so that makes them pretty darn special in our book.

W2C: What is your favorite fashion accessory?
FM: When it comes to men’s fashion, it’s hard to beat a good watch. We love watches, and know that our customers are passionate about them, too.

W2C: What is your current obsession?
FM: We are obsessed with discovering new brands all over the world. It is all too easy to walk into a mall, pick a shop and then stick with that brand for years. For us, discovering new brands unlocks new ideas and creative thinking. While we have some amazing brands we work with in the US, we love crossing the Pacific and Atlantic to find new brands around the globe.

FASHION METRIC’S CLICK LIST.

GQ.COM
MR. PORTER
EFFORTLESS GENT
FASHION BEANS
FAB.COM
JACK THREADS

GET CONNECTED.

TWITTER: @FashionMetric

FACEBOOK: Fashion Metric

CLICK now to find your perfect fit on Fashion Metric!

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NEW DIRECTION

W2C EDITOR — Wed, 15 May 2013 11:00:05 +0000

[Photo Credits: www.Style.com]

Want a full report on the upcoming Fall 2013 trends? Browse over to STYLE.COM to discover which direction style will be heading for the upcoming season. CLICK below now to see for yourself!

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