[Photo Credit: Courtesy of Beyond Yoga]
Creator of BEYOND YOGA
Meet our INSIDER CLICKS feature: the talented and inspiring founder of BEYOND YOGA.
“I like to think of myself as a “spiritual entrepreneur” of sorts. Although I was born into a Hollywood power family, I was determined from a very early age to make a name for myself. I embraced an array of careers; everything from the film industry to yoga instructor. My diverse work experience ultimately paved the way for me to create BEYOND YOGA, a yoga-inspired lifestyle line that promotes style and simplicity for today’s woman. BEYOND YOGA gives me a sense of pride and meaningful contribution, and continues to inspire me daily.” – Jodi Guber
FACT: When it comes to TV, I often feel like a teenager trapped inside a grown woman’s body – I’m addicted to shows like Gossip Girl, Pretty Little Liars and Vampire Diaries.
FACT: I think the key to true style is mixing high end and lower price finds together in one look, such as Balenciaga with H&M. I have an amazing pair of Balenciaga flats that I love to wear with a simple dress from H&M.
FACT: I really do love BEYOND YOGA so much that I wear it daily! I often dress up the same leggings I wear to yoga and to run errands during the day with accessories for a more glamorous night look. But you will almost always find me wearing my collection of gold bracelets, day or night – 3 of them are made by me, one is a vintage plain gold bangle and the other a fabulous Cartier nail bracelet.
INSIDER Q & A.
W2C: What inspired you to start BEYOND YOGA, and what inspires you about your line?
JG: I struggled with my weight for most of my childhood, which made it very challenging to grow up around celebrities in Hollywood. I had to find a way to fit in and accept myself, so I committed to the art of flattering the woman’s body to make her feel good. With a passion for fitness and yoga, I set out to design a line that would fit and flatter everybody and every body.
W2C: What is your vision for your brand going forward?
JG: All of our clothing is designed with the purpose of making women feel comfortable and beautiful in their own skin. The brand will continue to bring chic, easy clothing to today’s woman so she can look fabulous without having to sacrifice comfort. In the future, we will be offering even more types of products, such as swim and intimates. We are also currently in the process of launching I AM BEYOND: a lifestyle blog to help inspire women to live beyond.
W2C: What do you love most about the design process?
JG: I absolutely love finding something high end and re-interpreting it as a design for everyday wear. I want the active woman to feel that same sense of style in a realistic way that works in her life. Seeing those designs come to life and appreciated by others is such a great feeling. There is nothing more satisfying than seeing a stranger walking down the street in one of my designs.
W2C: Who is your favorite style icon and why?
JG: I would have to say that my mom, yoga philanthropist Tara Guber, is my greatest style icon. She has always been a trendsetter and visionary. I trust her opinion on style more than anyone, and go to her for advice often.
JODI’S CLICK LIST.
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PINTEREST – Pinterest alone is my source for finding so many of the must-read sites that I like. I find myself spending hours just roaming the internet and finding such cool things via Pinterest.
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