[Photo Credit: Courtesy of Tt Collection]
Designer, Tt COLLECTION
Meet our INSIDER CLICKS feature: the creative genius behind contemporary label, Tt COLLECTION.
Tt COLLECTION designer, Tiffany Saidnia, jumpstarted her career as a stylist after graduating with a business degree. She worked with top labels and celebrity influencers, making key connections, before realizing that she ultimately wanted to design for herself. Tiffany went on to fine tune her design skills at companies like Ella Moss, Imitation of Christ and Joes Jeans, finally combining her creative talents and background in business to launch Tt Collection in 2007. With Tt Collection, Tiffany strives to instill that same level of confidence in the women who wear her designs. She imagines the Tt girl as both a bohemian heiress and a glamorous jetsetter. The Tt woman presents a ladylike demure, is cultured and well travelled and has a relaxed, sometimes avant-garde, sense of style and understated sex appeal.
FACT: I have a car obsession! I have a major infatuation with classic cars and fast cars. I have been told I drive like a car thief. Hence, I never put on my plates!
FACT: I wish I lived on the set of Great Gatsby. I adore everything from that time period, especially how much pride everyone took in putting themselves together.
FACT: I have “great taste,” literally. I have a knack for knowing where to dine and what to order.
INSIDER Q & A.
W2C: What does your day-to-day look like as a designer?
TS: A FRENZY OF FABRIC, FREAK OUTS AND F-BOMBS!
W2C: Is there a fabric store that you frequent where you feel like a kid in a candy store?
TS: International Silks and Woolens (ISW) in Los Angeles. I’ve been going there for as long as I can remember! My first party dress that I had made for my 4th birthday was in a Strawberry Shortcake print from ISW. It was always our first stop for fabric and notions. 25 years later, it’s still my first stop for any last minute trims. I feel like a little girl when I walk in there; there is something nostalgic for me about that place.
W2C: Which season is your favorite to design?
TS: Spring and summer. I love to travel and be in the sun. I envision myself in what I want to wear, while sailing or on the beach, channeling my inner gypsetter.
W2C: What is your favorite piece from the collection for fall?
TS: The Mercer Cardigan with detachable fur collar. It’s the perfect layering piece to take any outfit from zero to hero.
W2C: What was one of the first pieces you designed, and why do you love it?
TS: Triple Binding Tee! I love it because it exemplifies the Tt Girl’s aesthetic: day-to-night, ease and confidence. It’s effortlessly chic.
W2C: What is the most exciting project or collaboration that you have been a part of?
TS: I recently collaborated with JCPenney on a diffusion line. It has been great to create beautiful, designer pieces at prices that everyone can afford.
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FACEBOOK: Tt Collection
PR INQUIRIES: Anna Rice – anna@VPR-NYC.com
CLICK below to admire and fall in love with the gorgeous world of Tt Collection, designed by Tiffany Saidnia!