[Photo Credit: Courtesy of bluPRint PR]
OWNER / CEO, bluPRint Public Relations
Meet our INSIDER CLICKS feature: the multi-talented mastermind of bluPRint PR.
bluPRint founder and CEO Jill Eisenstadt-Chayet is an influential and highly accomplished marketing and publicity executive. She is a well-respected professional who has created expertly crafted campaigns for renowned corporations, brands, philanthropic causes and high profile individuals from the world of fashion, beauty, lifestyle and entertainment.
The heart of her boutique agency, which sits prominently at the intersection of lifestyle and entertainment, is that she is a hands-on leader with a passion and dedication to both bluPRint clients and to staff. Jill is personally involved in all aspects of the creative vision, development of strategies, timing and execution of all campaigns and projects on behalf of agency clients. She specializes in finding the unique platform and timing for cultural relevance, style and consumer appeal as a platform to build programs and to deliver the most meaningful results.
FACT: I don’t sleep much – it is overrated, for the most part.
FACT: I don’t believe that women can have it all, but have come to accept that you can be really great in each area of your life some of the time. You have to pick the important moments you need to be present for in life, whether it be for your family or to shine at work, and it is okay to choose.
FACT: I believe that life does not really start until 30.
FACT: Happiness is a choice, and I chose it.
FACT: I hate being late or last minute, yet I still procrastinate, and often get my best ideas in the “9th inning.”
FACT: I love a great hair day, but can’t even imagine doing it myself.
INSIDER Q & A.
W2C: What has been the most rewarding part of building bluPRint into what it is today?
JEC: It is multi-fold, but some of the things that are most rewarding include the fact that so many contacts and clients from past lives have returned in one way or another to work together with bluPRint on new brands or projects. Being able to have longevity and to be a go to resource based on a solid reputation makes the work and efforts validated in many ways. We are also at a place where we are able to curate a range of clients that we really enjoy working with and feel we can have best impact with. I feel that we are trusted by our clients to make smart decisions with their brands and their budgets, and the latitude and vote of confidence that we are given is a great remuneration for the carefully crafted efforts and campaigns we execute. In addition, part of the job is mentoring and teaching the art and craft of PR in the style which is unique to bluRPint. All of the girls who have moved on to other jobs were recruited for their skills, savvy and work ethic, and have gone on to incredible careers – moving to NYC, in-house positions and some even placed with clients. If this was not a great training ground, and if they did not thrive and learn the business, they would not be so sought after. So, in some ways, I feel really rewarded by their successes as well as our own.
W2C: If you expanded your brand further, what new country or city would you love to
open an office in?
JEC: Getting back to my roots, I would probably open an office first in NYC but, secretly, I think I would want to have an office in London. Other than the costs being so insane, it is a really creative hub and they like to push the envelope.
W2C: What is your favorite client campaign that you have worked on?
JEC: The most entertaining client event we ever handled was probably the Victor and Rolf for H&M event at a private residence in Bel Air. Attended by over 1,000 guests, it was a recreation of a wedding where Victor and Rolf, along with the “bride” (their campaign model Raquel Zimmerman), were on a welcome line “stage” to greet guests. The evening went on until the early hours of the next day with a white Rolls Royce, doves, band and DJ as well as a champagne fountain…all in a white wedding theme! We also had over 60 journalists and crews come in from different countries on a weekend media tour. It was crazy but fun! The Marni store opening on Melrose was also a great night. The dinner we created was at the old Tony Duquette Estate. It was magical, but there was a storm and we were out of electricity for the majority of the night. Candle light and extra generators lit the evening just in time for dinner to be served.
W2C: What inspires you most?
JEC: What inspires me most is probably the fact that it is still possible to have an impact in a meaningful way. I know that I still love being in the game, so to speak, despite the changes and often unbecoming parts of the business, a very crowded marketplace and social media frenzy that often makes and breaks trends that are over as soon as they start. However, we can still make a difference for our clients. I am still inspired when we lay out a “bluprint” to make a brand statement, change a perception or deliver a key message to move the dial in some fashion for a company, charity or brand, and we succeed.
JILL’S CLICK LIST.
GET CLICKED IN
BLOGS TO CLICK
DESIGNERS TO CLICK
MAISON MARTIN MARGIELA, CoSTUME NATIONAL and CHLOE have great pant suits, and Dries Van Noten or MARNI are always my go to for patterns and textures or a great coat. RAG & BONE and 3.1 PHILLIP LIM have perfect casual separates and pieces that work day into evening. And, my latest dress obsessions are CARVEN and ALEXANDER WANG. For the best handbags, my vote is VICTORIA BECKHAM‘s collection.
SHOP + CLICK
One Kings Lane is browsing at its best, and you never know what you will find. A + R STORE is the best gift site. BLUEFLY is great if you are looking for a deal. FORWARD by Elyse Walker is a site that makes you feel like you are in her Palisades store filled with chic designer looks! When it comes to shopping for a cause, JOYFUL HEART FOUNDATION has their Heart Shop, where proceeds are given to help women and children who are survivors of abuse.