Contributed by: Cult of Individuality
Cult of Individuality was launched in 2009 as a jeansmith for the trailblazer, the dreamer, the pioneer, the individual – the 1. They are true connoisseurs of washes, as well as authorities on fit. The cure for the common jean, Cult of Individuality is constantly pushing boundaries and paving a new way. They strive for the unexpected, and shake up the status quo by putting their own spin on the classics and producing coveted styles and washes that are weathered, worn and personal.
In their view, denim is not the universal fabric of the world, rather, it is the canvas for your personal style. Cult of Individuality believes that jeans should make you stand out – not blend in. Their seasonal playlist of denim and apparel is always earnest and inspired; conscientiously engineered to live between chaos and order, and for your (im)perfect rhythm.
We are thrilled to announce that Cult of Individuality is our September Designer to Click. Stand up. Be noticed. Define yourself in denim. Join the Cult!